uni-ad支持微信小程序广告

uni-ad supports WeChat applet advertising

uni-ad developer usage process

Development documentation for different ad types

adpid and unit-id detailed

WeChat applet plug-in application

Option One

Option II

# uni-ad supports WeChat applet advertising

3.4.10+ support

On WeChat MiniApp, there are 2 ad types:

DCloud's uni-ad advertisements (referred to as uni-ad advertisements), uni-ad WeChat MiniApp advertisement opening guide click here
The main traffic ad (referred to as wx ad) that comes with the WeChat applet

The difference between the two is:

Application threshold

uni-ad has a lower application threshold and is more friendly to start-ups; WeChat application traffic masters need to live more than 1,000 small programs per day

Full end support

uni-ad can monetize a whole set of codes, including app, web, WeChat applet; wx ads only support WeChat applet

Types of Ads

Both support banners/feeds, incentive videos, and interstitials. wx ad supports one more open screen ad

Benefit Comparison

There are highs and lows, different small programs have different cpm, and developers need to test and compare

Billing Cycle

Compared with WeChat's own traffic main advertisement, uni-ad developers can apply for a relatively shorter settlement cycle and advance payment service. Scan the code and add enterprise WeChat consultation.

Safety protection

uni-ad has built-in security protection strategies to reduce the risk of ads being brushed

3.6.8+ 支持激励视频服务器安全回调，详情

服务器回调用于业务系统判断是否提供奖励给观看广告的用户。配置服务器回调后，当用户成功看完广告时，uniCloud服务器会访问配置的云函数，通知用户完成观看激励视频。 Relatively speaking, server callbacks will be more secure

How to open

uni-ad is applied by the developer on the DCloud website uniad.dcloud.net.cn, and the developer bills and settles with DCloud; while the wx ad is applied for in the background of the WeChat applet, Invoicing and settlement between developers and WeChat

Code writing

Both use the same components during development, such as the <ad> component and the <ad-rewarded-video> component, but the component attribute of uni-ad is adpid (abbreviation for ad slot id), WeChat small The component property of a program is unit-id.

# uni-ad developer usage process

Apply for advertising at uniad.dcloud.net.cn
Get the ad slot id (adpid) at uniad.dcloud.net.cn
Introduce the uni-ad WeChat applet plugin and Tencent coral ad plugin in the applet plugin configuration, refer to the application plan below
Write the ad component <ad adpid=""></ad> in the appropriate position on the front-end page

Note: The WeChat applet platform does not provide test advertising space for the time being. You can also preview the advertising effect during the development period. The effect of the real machine shall prevail.

# Development documentation for different ad types

banner/feed advertisement

详细开发文档地址：https://uniapp.dcloud.net.cn/uni-ad/ad-component.html

Rewarded video ads

详细开发文档地址：https://uniapp.dcloud.net.cn/uni-ad/ad-rewarded-video.html

Interstitial ads

详细开发文档地址：https://uniapp.dcloud.net.cn/uni-ad/ad-interstitial.html

# adpid and unit-id detailed

<ad> (banner/feed), <ad-rewarded-video> (rewarded video), <ad-interstitial> (interstitial) are the built-in 3 ads of the uni-app framework components.

The <ad> component supports both uni-ad ads and wx ads, while the other 2 ad components only support uni-ad ads. Developing rewarded videos and interstitials for wx ads needs to go through js api instead of components.

Both adpid and unit-id can be written on the <ad> component, the differences are as follows:

<ad adpid=""></ad>, uni-ad ads (uni-app version 3.4.10+)
<ad unit-id=""></ad>, wx ad, unit-id needs to be applied in the WeChat applet background

adpid and unit-id can be set at the same time. The priority of adpid is higher than unit-id. If uni-ad is not activated or the network fails, it will switch to wx advertisement. There will be a 3-second interval in this process.

example: If you want to use only WeChat advertisements on WeChat, you can use conditional compilation to use uni-ad in App or Web, as follows

<!-- #ifdef MP-WEIXIN -->
<ad unit-id=""></ad>
<!-- #endif -->
<!-- #ifndef MP-WEIXIN -->
<ad adpid=""></ad>
<!-- #endif -->

# WeChat applet plug-in application

Apply for plugins through the following two options

# Option One

Run HBuilderX to the WeChat developer tool, and the link to apply for the plug-in will be output in the developer tool debugging console of WeChat. After clicking, the application confirmation box will pop up, and then click the OK button